Many of you are familiar with bookmarks. You visit a favorite website or blog and using the "bookmark" or "favorites" menu or icon on your toolbar, you add the address to a list of favorite places to which you'd like to return. I use the Bookmark and Share button found for free at Add This to make it easier for my readers who prefer bookmarking to return to my blog.
If your readers use Google Reader, Bloglines, or have a RSS feed reader on their Google, Yahoo!, or MSN home page, they can add your blog feed directly to their reader. This allows them to view your latest post, along with the latest posts from all their other favorite blogs, at their favorite check-in place. Again, I use the RSS Feed Button found for free at Add This.
Another thing to consider: On your blog settings, choose Full or Short for your site feed. Choosing None allows your readers to see only the title in their feed reader, and if it's not an interesting title, they will skip reading your post, because they won't want to take the time to go to your blog to read the whole post. For Blogger platforms, choose Settings and then Site Feeds to get to the page where you can change this setting. I prefer Full over Short as both a blogger and a reader.
Some readers are more comfortable with e-mail than they are with a feed reader, but they still want to keep posted on your latest articles. FeedBlitz's free subscription service works well in this case. Go to their home page, sign up for a free account, click on the Subscriptions tab and create a new subscription for your blog. You'll be walked through the steps and can choose a sign-up form to add to the side bar of your blog. Notice on my sign-up form that I have changed the words from "subscribe" to "get updates via e-mail" because some people are thrown by the word "subscribe," thinking that they will have to pay for this service. FeedBlitz will send an email to your readers whenever you publish a new post, and it will contain all the content of that post, along with links, etc.
Using these three applications will help your current readers to easily find you, and will make it easier for new readers to return to your blog.
Other posts in this series:
Part One: Get Listed
Part Two: Participate
Part Three: Comment and Allow Comments
Part Four: Create a Profile
Part Five: Join Social Networking Sites
Part Six: The Redux
Part Seven: Check It
Part Eight: Learn