Ancestry.com Creates Strategic Alliance with National Geographic Digital Media

ANCESTRY.COM CREATES STRATEGIC ALLIANCE WITH NATIONAL GEOGRAPHIC DIGITAL MEDIA

New Features Bring Further Discovery of Family History Online

PROVO, Utah, November 16, 2010 – Ancestry.com is pleased to announce it has created a strategic alliance with National Geographic Digital Media to help individuals make new discoveries in their family history. As part of the relationship, NationalGeographic.com will host a family history experience online, developed by Ancestry.com, which enables visitors to learn more about researching their genealogy and provides specific tools for them to search their ancestral roots located on the Genographic Project website.

“We are always looking for unique ways to connect with people interested in their family history and have forged a great alliance with NationalGeographic.com,” said John Pereira, Vice President of Business Development, at Ancestry.com. “With our development of this new experience on the Genographic Project website, we believe we can help individuals understand how exciting family history can be as they find further success in discovering their own family history.”

The new feature is an add-on to National Geographic’s existing Genographic Project Web portal that helps chart the migration history of the human species using DNA analysis. This additional online experience offers the ability to start an online family tree, tips on how to get started with researching family history and links to important historical record collections that are searchable on Ancestry.com.

For anyone interested in learning more about their ancestors, or to experience the family history tools offered by Ancestry.com and National Geographic, visit http://bit.ly/ACOMonNatGeo. 

About Ancestry.com

Ancestry.com Inc. (Nasdaq: ACOM) is the world's largest online family history resource, with more than one million paying subscribers. More than 6 billion records have been added to the site in the past 14 years. Ancestry users have created more than 20 million family trees containing over 2 billion profiles. Ancestry.com has local websites directed at nine countries that help people discover, preserve and share their family history, including its flagship Web site at www.ancestry.com.

About National Geographic Digital Media

National Geographic Digital Media (NGDM) is the multimedia division of National Geographic Ventures, the wholly owned, taxable subsidiary of the National Geographic Society, one of the world’s largest education and scientific nonprofit organizations that works to inspire people to care about the planet. Holding many top industry awards, NGDM publishes Nationalgeographic.com; produces short-form video for broadcast markets; manages marketing and content partnerships across broadband, mobile, gaming and other consumer digital platforms; and provides video and film footage to commercial, theatrical, educational and other digital footage markets.